Creative Direction for the Instagram logo filter for IGWT.

In Gold We Trust is a well known brand in the dutch fashion industry. But they seemed to struggle with holding their bond with the young target audience.

As a part of their new social media strategy we thought of creating interactive AR lenses for Instagram and Snapchat together with visual 3D designer Taisia Karpov from The Visuals.

Inspired by the AR logo from ‘HIDDEN.NY’ I wanted to make the logo just as bold as the identity of IGWT.